Transforming Sales/Marketing/PR

November 17, 2009

Sales/Marketing/Pr is PeoplePerHour.com’s number 1 category, comprising a whopping 32% of total posted projects. It is thus our duty to constantly ensure that both our freelance service Buyers and Providers are left satisfied. We have thus introduced certain project information requirements in order to maximize our providers’ knowledge of the job and hence eliminate the gap between what the Buyer wants and what the provider can give.

At a time where time and patience is scarce to say the least, efficiency is everything. We understand that many of our Providers are distressed by the fact that they bid on commission projects with no clear indication of what their earnings will be or how many hours of work they will have to put in. On the same note, we also recognize that our Buyers are people who want their job done right and quickly, and it can indeed be very frustrating to have to re-appoint a project due to a misunderstanding between the two sides. We have introduced the below as a way of ensuring that no one is bidding for the “wrong” project.

OTE – On Target Earnings
Our buyers are now obliged to enter a fixed amount (per day, week or month) which the provider can expect to earn if he/she meets the set targets. In this way providers will no longer lose interest in the job after being accepted due to pay being lower than their expectations. Likewise, if the pay is high, this is obviously an incentive for the more capable bidders.

• Target
Our aim is that our providers understand what is expected of them in their “own language”, i.e. the number of leads, sales, calls etc that they will be expected to achieve.

• Desired Time Commitment
We know that a lot of our providers work for extra cash in the evenings and that their time is limited. So by requiring that the buyers indicate how many hours of work they are expecting within a specific time-frame, we have made sure that no one is bidding on projects they cannot take on. This is obviously beneficial for our buyers as well since they will then only have to review those providers who are indeed suitable for the job.

We welcome any more suggestions. Our aim is to constantly improve our recipe for success and we need your help to make sure we have got it right.

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